Tools are not a content strategy

by Arnold Burian

Check out Tools are not a content strategy by Alan Pringle. Here is an excerpt:

This post is part of Scriptorium’s 20th anniversary celebration.

Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.

When evaluating content processes, focusing too intently on tools is an understandable reflexive…

The full article is available here.

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