DevGuild: Content Strategy – Driving Content Reach & Engagement, with Slack, Reddit, & Intercom

by Arnold Burian

Read the full blog post here –

Your content efforts shouldn’t fall on deaf ears. Whether you’re building an evergreen SEO strategy, capitalizing on major trends, or building out a new content series, reach and engagement are critical to business success.

Join Matter founder Bobbie Johnson, Slack’s Head of Marketing Kelly Watkins, Reddit’s Head of Brand Strategy Joe Federer and Intercom’s Editor in Chief John Collins as they discuss the tools and techniques they use to anticipate high-engagement content. Using examples from past campaigns, they show how they identify patterns of virality and distribution in order to increase top-of-funnel reach and engagement.

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The original video is available here.

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