Content Strategy | Content Performance | Conductor Searchlight

by Arnold Burian

For more information on Content Strategy with Conductor Searchlight:

Discover your customers’ intentions.

Get access to the trends and topics that your customers are searching for so that you can create content that drives results.

Segment and compare your content.

Discover how different groups of content are performing against each other.

Understand gaps in your content strategy.

Map and optimize your content strategy to find opportunities and analyze performance.

Predict the return on creating and improving content.

Forecast and analyze the potential return of optimizing and creating new content.

Measure performance across mobile, local, and content types.

Dive deep and analyze across all channels and content types.

Transcript –

You don’t have to guess what your customers want. With Conductor, you get access to the trends and topics your customers are searching for.

Improve the content you have, and understand what types of content your customers prefer and what devices they use to consume it.

Our platform makes a sophisticated strategy easy: align your content to key personas along the customer journey.

And spend your time where you’ll get results. Predict the leads, traffic or revenue you’ll earn when you’re deciding what content to create or improve.

Finally, share your results. It’s easy to create reports that show your content’s impact on your business.

The original video is available here.

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