Kristina Halvorson, author of “Content Strategy for the Web,” discusses the challenges and strategies for developing a content strategy that will truly serve your needs. “Don’t think about what we could do, think about what we need to do,” she urged during the 2014 Acquia Engage conference. Halvorson advises taking the time to “step back” and develop a strategy that can be accomplished, and that will guide your investment in resources and your tactics.
The original video is available here.
