Karen McGrane: Content Strategy for Mobile – Adapting Ourselves to Adaptive Content

by Arnold Burian

Karen McGrane says there are a lot of content management systems that “look like a database got drunk and vomited all over the screen.” Designers can do better, McGrane insists. “We can fix this.”

McGrane gave her talk, “Adapting Ourselves to Adaptive Content” at Hot Studio on Nov. 13, 2012.

The event was held in conjunction with the Bay Area Content Strategy Meetup Group. McGrane, known for her sardonic wit and sincerity, drew a large crowd, many of whom asked her to sign her book, “Content Strategy for Mobile.”

How can we design for content in a way that anticipates a world of an ever-growing number of digital devices in various shapes and sizes?

For McGrane addressing the problem means taking the content creator seriously, putting more emphasis on the non-public-facing, non “glamourous” side of the digital world: Content Management.

She calls for treating content creators like users, designing, testing and building systems that work for them as well as “the robots” so that the meaning doesn’t get lost in translation.

To learn more about Karen McGrane and how to get her book, visit http://www.karenmcgrane.com or follow her on Twitter: @karenmcgrane

Hot Studio is an experience design company with offices in San Francisco and New York. We’re excited to share stories about what matters to us: design, innovation and creativity that transforms businesses and changes the world. Check back here or on our website, http://www.hotstudio.com for more podcasts!

The original video is available here.

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