This panel discussion moderated by Byron White, Chair of the Content Marketing Conference and CEO of WriterAccess featured Laura Pepitone, Global Translation Manager for WriterAccess and a native of Holland, Amit Vyas, CEO of Nexa based in Dubai, and Josh Steimle, CEO of MWI based in Hong Kong.
The panel title was “How to Craft a Global Content Strategy” with this description from the conference website: “Whether you’ve got international clients or aspire to jump over the pond and beyond, content marketing is the gateway for success wherever your journey takes you, near and far. This session will provide the tactics and insights on which your business should formulate its international content marketing strategies. We’ll review the classic pitfalls that can cost you time, and money. From increased search engine visibility to direct and targeted lead generation, you’ll learn how to create high quality global content that can have the kind of impact that simply wasn’t available to organizations in the past.”