Posts

Jump over these obstacles to website personalization

Check out Jump over these obstacles to website personalization by Antti Hietala. Here is an excerpt: What do you think are the primary obstacles that prevent companies from personalizing their website? Unproven ROI? Don’t know who to target? Tools are difficult to use? Nope. Those were my guesses but they all proved wrong. “We haven’t managed to get started” In […]

Why we’ve launched the Cherryleaf podcast on technical communication

Check out Why we’ve launched the Cherryleaf podcast on technical communication by Ellis Pratt. Here is an excerpt: Earlier this month, we started the Cherryleaf podcast, and we’re currently publishing a new episode each week. I thought it might be useful to explain why we’ve done this, instead of publishing videos. For the audience members, […]