CLEAN & CLEAR®: How to Create a Content Strategy | YouTube Advertisers

In this video, the CLEAN & CLEAR® team shares lessons on creating and implementing a content model to reach and engage your audience at each step in the customer journey. Featuring: Alison Lewis, Chief Marketing Officer, Johnson & Johnson Family of Consumer Companies Jeff B. Smith, President, US Johnson & Johnson Consumer Skincare, Johnson & […]

How To Build A Website With Content Strategy That Convert Your Visitors To Buyers?

There are many noises about how to design a website that convert your visitors to the potential buyers, and many marketing tools or channels that would help you get customers easily. But in fact, there is no easy way, it comes down to understand precisely your targeted customers buying persona first, then decide the targeted […]

How to Develop a Content Strategy for Your Business with Rebecca Lieb In this video interview, Internet marketing expert Rebecca Lieb discusses how a small business can develop a strategy to use online media such as blogs, Facebook, Twitter, YouTube, and Flicker at very low cost, a kind of “roll your own media” approach. Using these free platforms you can create content using text, images, and […]

Developing a User-Centric Content Strategy for Effective Content Marketing – Moz Contest Winner

Effective content marketing is a powerful tool. Sean Si from talks about focusing on the user’s intent as a jumping-off point for your content marketing strategy. Are you inside the user’s head? Check out the blog post for more videos from our other contestants: The original video is available here.

Content Marketing Strategy Sessions – Email Marketing Tips

Email subscribers are central to building a successful business. There’s no better content distribution channel than email. 93% of B2B marketers report using email to distribute their content in Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel […]

The Story of Technical Writing

This’s my group presentation for article “The Story of Technical Writing” — Created using PowToon — Free sign up at — Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, […]