Introduction to Content Strategy – Jadu Academy London, March 2014

Paul Johnson, Jadu Content Strategist presents an overview of the basics of content strategy. This talk was given at the Jadu Academy Un-conference in March 2014 at the RICS Venue, Parliament Square, Westminster, London. Intro Music courtesy of Northernkind: https://itunes.apple.com/gb/album/into-the-blue/id311753356?i=311753367 The original video is available here.

ENG 352 Technical Writing – 15 GOOPS—Goal Objective Outcome Purpose and Success

ENG 352 Technical Writing – 15 GOOPS—Goal Objective Outcome Purpose and Success. This presents the definitions of Goal, Objective, Outcome, Purpose and success, in order to illustrate some key points in making good and valid definitions as well as prepare for the remainder of the videos, which are focused on creating a package to attain […]

DevGuild: Content Strategy – Conversion & Metrics Panel, with Twilio, Box, and MongoDB

Read the full blog post here – https://www.heavybit.com/devguild/content-strategy/#conversion-metrics-panel-with-twilio-box-and-mongodb There’s no point in creating stellar content if it doesn’t map to ROI. But how do you determine ROI, map it to your funnel and ensure you’re evolving your marketing efforts to optimize for revenue, acquisition and org-wide outcomes. Watch MongoDB CMO Meagen Eisenberg, Twilio’s Head of […]