The Benefits Of Personas To Digital Content ///////////////////////// //////////…

The Benefits Of Personas To Digital Content ///////////////////////// ////////////////// Personas help to bring richness to otherwise statistical data. Unlike traditional target audience segmentation, they provide greater depth and context to generic target audience groups by focusing on one character who embodies the predominant qualities of the larger group. Source by madisonwild.

600,000 Years of Content Strategy by Buddy Scalera

Content Strategy and content marketing presentation by Buddy Scalera. Featuring Grok the Caveman. Explore 600,000 years of healthcare storytelling and why it matters today. Delivered to select staff at Ogilvy CommonHealth Worldwide (http://www.ochwww.com). NOTE: Certain sections edited slightly. Grok (c) 2011 Buddy Scalera and Pat Quinn The original video is available here.

Content Marketing vs. Content Strategy mit Heinz Wittenbrink & Klaus Eck

Flankierend zu unseren internen Diskussionen über die Zukunft des EduMarketings, habe ich mir 2 tolle Content-Experten für ein exploratives Gespräch eingeladen. Zum einen: Heinz Wittenbrink Blogger von Lost & Found und Fachhochschullehrer an der FH Joanneum – baut dort den Studiengang Content Strategie auf. Hier seine Präsentation beim Social Media Club München im letzten Jahr: […]

Conference Prep: Your Essential Guide to the MadWorld 2018 Schedule

Check out Conference Prep: Your Essential Guide to the MadWorld 2018 Schedule by Rachel Kim. Here is an excerpt: We’re thrilled to announce the detailed schedule for MadWorld 2018, featuring 40 conference sessions and 8 advanced workshops presented over three full days in San Diego, California next June. Next year’s conference schedule offers more advanced […]