Research will help you avoid a content strategy that is DOA — Dead on Arrival. Follow these six steps to get the attention you want — and keep it. Source by gammapartners.
Check out DE17Banner.png by lovonya. Here is an excerpt: DE17Banner.png The full article is available here.
An incredibly powerful part of content strategy is finding influential people in a niche and encouraging them to help promote your content. In this video Cat explains why this is important, how to find the right people and ways to encourage them to help. For more information visit http://www.koozai.com The original video is available here.
Check out Bad Apostrophe, Good Apostrophe by rogersgeorge. Here is an excerpt: I was going to post this Mallard Fillmore comic just because the comic’s funny and about grammar, but it reminded me of a rule: Don’t use apostrophes for plurals. But English has two exceptions that you might get away with: plurals of numerals […]
Information Architecture & Content Strategy by Andy Fitzgerald Source by jcolman.
Check out Per! by rogersgeorge. Here is an excerpt: I mentioned this solecism (at least) once before, but I found a comic for it, so here’s a repeat. The rule is that “per” means “according to,” and that’s all you need to say. Don’t use “as per”!!! Ever. Unless you’re telling someone not to use it. […]
The Benefits Of Personas To Digital Content ///////////////////////// ////////////////// Personas help to bring richness to otherwise statistical data. Unlike traditional target audience segmentation, they provide greater depth and context to generic target audience groups by focusing on one character who embodies the predominant qualities of the larger group. Source by madisonwild.
Content Strategy and content marketing presentation by Buddy Scalera. Featuring Grok the Caveman. Explore 600,000 years of healthcare storytelling and why it matters today. Delivered to select staff at Ogilvy CommonHealth Worldwide (http://www.ochwww.com). NOTE: Certain sections edited slightly. Grok (c) 2011 Buddy Scalera and Pat Quinn The original video is available here.
Flankierend zu unseren internen Diskussionen über die Zukunft des EduMarketings, habe ich mir 2 tolle Content-Experten für ein exploratives Gespräch eingeladen. Zum einen: Heinz Wittenbrink Blogger von Lost & Found und Fachhochschullehrer an der FH Joanneum – baut dort den Studiengang Content Strategie auf. Hier seine Präsentation beim Social Media Club München im letzten Jahr: […]
Check out Conference Prep: Your Essential Guide to the MadWorld 2018 Schedule by Rachel Kim. Here is an excerpt: We’re thrilled to announce the detailed schedule for MadWorld 2018, featuring 40 conference sessions and 8 advanced workshops presented over three full days in San Diego, California next June. Next year’s conference schedule offers more advanced […]