CLEAN & CLEAR®: How to Create a Content Strategy | YouTube Advertisers

In this video, the CLEAN & CLEAR® team shares lessons on creating and implementing a content model to reach and engage your audience at each step in the customer journey. Featuring: Alison Lewis, Chief Marketing Officer, Johnson & Johnson Family of Consumer Companies Jeff B. Smith, President, US Johnson & Johnson Consumer Skincare, Johnson & […]

Classic content strategy mistake: re-creating old formatting with new tools

Check out Classic content strategy mistake: re-creating old formatting with new tools by Alan Pringle. Here is an excerpt: This post is part of Scriptorium’s 20th anniversary celebration. A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes. Your content formatting isn’t as cute as these […]