AOL has been a pioneer in digital content and technology. With a strong foundation in both curation and creation, AOL’s digital strategy from the onset has been to churn out compelling content in innovative ways. Watch as AOL Chief Marketing Office (CMO) Erika Nardini talks to genConnect about AOL’s content strategy across various platforms, its loyal fans, and how its brand followers are “rabid” for its content, and what distinguishes AOL from all the other digital content platforms out there.
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The original video is available here.