#CMWorld 2015 – Help to Define & Defend Your Content Strategy – Adele Revella

by Arnold Burian

Struggling to define and defend your content strategy? Listening to your buyers’ stories to understand their expectations can help you build a strategy that wins their trust and business. In this clip from Content Marketing World 2015, Adele Revella discusses how insight into your buyer’s buying decision clarifies the “content” of your content marketing.

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The original video is available here.

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