Margot Bloomstein and Colleen Jones: How can content strategy help higher education?

Margot Bloomstein author of “Content Strategy at Work” and principal at Appropriate, Inc., and Colleen Jones, author of “Clout” and principal at Content Science, sat down with Meet Content at Confab 2012 in Minneapolis, Minn., to discuss content strategy in higher education.

In this video, we talk about how content strategy can benefit higher ed.

The original video is available here.

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