Content strategy ROI (podcast)

Check out Content strategy ROI (podcast) by Bill Swallow. Here is an excerpt:

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your…

The full article is available here.

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