Content Strategy Network: measuring content strategy ROI

Check out Content Strategy Network: measuring content strategy ROI by Bill Swallow. Here is an excerpt:

In our third online meeting, the Content Strategy Network discussed different ways of measuring the return on investment in a content strategy.

As with previous meetings, we opened with a few demographic polls. Attendees this month were primarily in strategic and management roles.

Graph indicating participant roles

The majority…

The full article is available here.

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