Content strategy, a food analogy

Check out Content strategy, a food analogy by Sarah O’Keefe. Here is an excerpt:

If content is like food, then content strategy is the delivery system, whether a restaurant or a home cook feeding a family. Scriptorium is full of people who like to eat and cook, so food analogies are always popular around here.

Scalability

A recipe and a process that works for a small family…

The full article is available here.

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