ICC 2016 – How to Sell Content Strategy Into Your Organization – Rahel Anne Bailie

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You may have a number of strategies when it comes to content, but now you need a strategy for your strategies that brings them together into an integrated plan that delivers on your overall plan. In this clip from Intelligent Content Conference 2016, Rahel Anne Bailie shares advice on how to frame the need for a content strategy to get the attention of management.

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The original video is available here.

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