How to Create a Social Media Content Strategy Updated for 2016

Visit This is part of a series of presentations given to the students at Brennan Rock & Roll Academy. This topic is: How to Create a Social Media Content Strategy. What is content marketing? Social philosophy. Typical events for content. Various types of content. Optimizing your content. Distributing your content.

Brennan Rock & Roll Academy was established to help children uncover and develop their love, passion and talents through the power of music. Through positive education and encouragement from kind and gifted musicians the students learn music, performance and industry skills while learning to dream bigger and believe in themselves more by gaining self-confidence through something they are truly excited about… music, the universal language. Brennan Rock & Roll Academy provides access to both real music lessons and the equipment used to create it to spirited children who otherwise may not have that access or opportunity.

The Brennan Rock & Roll Academy is open to any child 6-18 years old that lives in Sioux Falls or the surrounding area. BRRA focuses on Rock & Roll instruments: guitar, bass, keyboard, drums and vocals. Students receive weekly one-on-one lessons with volunteer instructors. As they continue to cultivate their skills, they participate in live performances in front of real crowds.

By participating in the Brennan Rock & Roll Academy, students will go through their own unique musical journey. In addition to learning to play instruments or sing, youth will learn how to work in groups and gain confidence that will serve them throughout their lives.

Membership to the BRRA is open to children 6-18 years, grades 1-12. Six year old members must have started their first day of 1st grade before they are able to become BRRA members. We do not discriminate based on race, color, religion or national origin. There is no membership fee to participate in the BRRA program. Before children may be placed in our program, parents must fill out a registration form and attend our program meeting. Please note that the BRRA may charge fees for summer camps or other additional activities. We are only able to serve the children of Sioux Falls and the surrounding area through the generous support of our donors and community volunteers. With that, contributions are encouraged, but will not affect student status or placement in our program.


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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at

The original video is available here.

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