Check out Localization strategy: Your key to global markets by Bill Swallow. Here is an excerpt:
Coauthored by Bill Swallow and Gretyl Kinsey
This post is also available in PDF format.
The challenge of global markets
In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their potential revenue.