Localization strategy: Your key to global markets

Check out Localization strategy: Your key to global markets by Bill Swallow. Here is an excerpt:

Coauthored by Bill Swallow and Gretyl Kinsey

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The challenge of global markets

In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their potential revenue.

But…

The full article is available here.

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