adidas: How to Create a Seamless Content Strategy | YouTube Advertisers

Get a behind the scenes look at adidas as they plan, produce and launch YouTube content for 2014’s biggest sporting event – the World Cup. In this video, adidas shares their biggest lessons about how to rethink your ways of working to create a seamless content story across digital platforms.

Featuring:

Tom Ramsden, Senior Global Director, adidas Football
Rob Hughes, Global PR & Social Media Manager, adidas Football
Fabio Costa, Creative Director, TBWA/Chiat/Day
Layla Anna-Lee, Host, KICKTV
Jimmy Conrad, Host, KICKTV
Hugh Wizzy, Host, KICKTV

adidas Football: http://youtube.com/adidasfootballtv
KICKTV: http://youtube.com/kicktv

Produced by Portal A: http://portal-a.com

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The original video is available here.

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