User experience tutorial: What is content strategy? | lynda.com

Content strategy places information in meaningful contexts. Explore the basics of content strategy in this tutorial. Watch more at http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html?utm_campaign=QBacYGQk_k8&utm_medium=viral&utm_source=youtube

This tutorial is a single movie from the Foundations of UX: Content Strategy course presented by lynda.com author Patrick Nichols. The complete course duration is 46 minutes and shows how to develop a content strategy to analyze and shape the tone, voice, and visual style for your brand.

Introduction
1. What Is Content Strategy?
2. Building Blocks
3. Getting Started
4. Constituents
5. Tools of the Trade
6. Achieving Success
Conclusion

The original video is available here.

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