Tools are not a content strategy

Check out Tools are not a content strategy by Alan Pringle. Here is an excerpt:

This post is part of Scriptorium’s 20th anniversary celebration.

Content creators love their tools. So much, in fact, they sometimes mistake selecting tools for developing a content strategy.

When evaluating content processes, focusing too intently on tools is an understandable reflexive…

The full article is available here.

Your email address will not be published. Required fields are marked *