The new marketing funnel for software and other technology products

Check out The new marketing funnel for software and other technology products by Ellis Pratt. Here is an excerpt:

Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the…

The full article is available here.

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