Could we use psychometric profiling of users in User Assistance?

Check out Could we use psychometric profiling of users in User Assistance? by Ellis Pratt. Here is an excerpt:

In the How Powerful is Facebook’s Algorithm? (The Inquiry, BBC World Service), quantitative social scientist David Stillwell revealed computers can predict our personalities based on our Facebook activity. So could we use psychometric profiling of users in User Assistance? In a report into…

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