Check out Create your story — and choose the right ingredients by Larry Kunz. Here is an excerpt:
Seth Godin took me to school. Oh, I’m sure he doesn’t realize it. But his April 11 blog post sounded like a direct rejoinder to my earlier piece: Just the right choice of words.
Here’s what Seth had to say:
If you watch a well-directed film with the sound turned off, you’ll get a lot…