Generation Y are your junior employees, your entrepreneurs, your clients. They are the scaffolding of a business and the backbone of your customer base, and Generation Z – is right behind them. While these two generations are far from similar, in one sense they show a clear pattern
- shortening of their attention span (Generation Z has an attention span of 8 seconds)
- multi-source content consumption
- content exchange via short – even image based – communication
- Digitally Native – with digital expectations
Yet we, as product owners are tasked with training these employees and customers in how to use products that have become essential to the workplace and to day-to-day lives.
In my talk during LavaCon 2015 I discussed the differences between training and teaching, talked about “bite-sized content” in communication and describe how walkthroughs are a way to combine training and the MO of Generations Y and Z. I also reviewed The challenges in onboarding the first digitally native generation; Why support and training needs to be smart and responsive, and how to cater to the EXPECTATIONS of this generation. Also describes Iridize step-by-step guides and walkthrough technologies.
You can view the Slide-share presentation here: http://bit.ly/1N48Wd4.