From tech writing to content strategy

It’s all about content these days. How to organize it, how to find it, how to present it, how to make it relevant, authentic and useful. Tech writers have been tackling these challenges for years. We write procedures, make videos, sweat over infographics – trying to tell the best most engaging story about our product. We cover the nitty gritty technical details and explain the high level concepts. Content has always been the way we roll – now we have to get more ‘strategic’ about it.

So what does that mean? Mostly it means embracing news ways of setting your content free – getting it out to people exactly when and where they need it. It means using social media channels like Facebook, LinkedIn and YouTube to meet your user community and join in the conversations they’re having. It means becoming a ‘thought leader’ and adding value to the discussion. It means knowing what to do with the information as it starts pouring in. And if that doesn’t sound exciting (or exhausting) enough – here are some other ideas:

-Get your help on the web and make it findable – google has a new algorithm that rates quality content above keyword stacking.
-Let people comment on and contribute to your content.
-Join industry-related groups on social media sites – start and add value to discussions.
-If your company has a user forum get active in it – answer questions, point people to the perfect help topic. Ask questions of your own.
-Get your screencasts on YouTube.
-Blog about your product’s features and how to use them – learn what makes a good
blog post (and then tell me).

Content Strategist? User Experience Specialist? Community Manager? Nah, you can just call me a tech writer.

Comments

  1. Kathleen McNiff Post author

    You are so right Warren – quality and balance are the big issues. As ‘content curators’ we need to decide what is useful and what is just noise. As tech writers we should be the ones creating the ‘quality’ content – but is there enough time in the day?

  2. Kathleen McNiff Post author

    You are so right Warren – quality and balance are the big issues. As ‘content curators’ we need to decide what is useful and what is just noise. As tech writers we should be the ones creating the ‘quality’ content – but is there enough time in the day?

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